Collaborations
Leverage my daily plogging mission to elevate your brand
Collaborations that go deeper
Let's get to the real reason you are on this page.
Why should your brand work with me?
I could make this focused on your brand, but I would rather explain why me. You need to know that the collaboration isn't just about getting an influencer, it is about getting someone who wants to inspire.
If these resonate, then let's chat!
My mission is POSITIVE
My daily plogging is all about daily positive actions and stories to inspire hope.
Our collaboration will reflect that and enrich your brand
My reach GOES BEYOND
You aren't just getting extra reach on social media from your collab, you are getting someone recognised on the streets, and traditional media - from magazine front covers to national and local media
My creativity is UNIQUE
99% of everything you see on my instagram page, and this website, is done by me.
Brands will often work with me because they then don't to arrange anything else.
In return they get something that stands out.
My dedication is AUTHENTIC
2024: 4,000km running, 40,000L of trash
2025 targets: 5,200km of running, 50,000L of trash
Daily posting on social media about what I did on THAT day
You are not getting someone doing it for the money, you are getting someone who runs their butt off.
I take that same dedication to our collaboration
Let's Brainstorm!
Send me an email and I will set up a call: paul@wayeoflife.com
No strings or expectations - let's just see what we can come up with together!
Or just call me direct on +31 (0)6 232 999 46
Statiegeld Nederland - Carnaval
Event, activation and content creation
As part of my sponsorship with Statiegeld Nederland, they asked me to attend the Carnaval Optocht at Oldenzaal
Requirement: be a part of the optocht team (in my banana suit) and create some content.
I was on the back of the last float encouraging the carnaval goers to hand in their cans and bottles so that the deposit money could be donated to the carnaval organisation.
Actual: I travelled by train in the banana suit creating content (instagram stories) along the way. On the train (and platforms) on the way there and back, I engaged with people telling them what I was doing and why.
At the optocht I made sure to be on the float to get the most engagement and filmed the event with a 360 camera
The content was posted on TikTok & Instagram (>1k likes, 88k views)
The content was additionally used by Statiegeld Nederland on their LinkedIn account.
No camera crews were needed or additional resources
