Campaigns
Why make an impression in a day when you can make a lasting one in a week
I think the biggest joy I get is when I can take part in a campaign.
Something that has a chance to build momentum.
As a plogger and content-creator, I can create truly unique campaigns.
Campaigns that can have both an online presence as well as a physical one; two aspects that compliment and strengthen each other.
Let's Brainstorm!
Send me an email and I will set up a call: paul@wayeoflife.com
No strings or expectations - let's just see what we can come up with together!
​Or just call me direct on +31 (0)6 232 999 46
Dutch Grand Plog
A campaign that brought out the best in a town.
In 2024 I was invited to take part in the Dutch Grand Prix.​​
I attended a meeting with the festival organisers to brain storm ideas.
I knew immediately what they were hoping for; a clean-up!
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​My response was; "that is great, but you only end up making an impact in one place, for one day. Why not do something bigger? Something to excite the community."
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So I came up with the idea of the Dutch Grand Plog. To run along every street in Zandvoort (the host town of the grand prix) over a two week period, picking up trash before the event to make the town shine for race day.
And to do it in a racing driver's outfit!
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The community responded so amazingly that it ended up becoming a story about how wonderful the people are.
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It was so successful the organisers asked me to extend to over the race weekend itself.
It was picked up by national and local media.
Internal Campaigns
Many corporations have internal campaign weeks
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Social/Community Week
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Health Week
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Environment Week
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How can I help?
Well, let me ask this: how motivated are the staff during these weeks? How coherent and unified is the program?
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Now imagine this;
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Each day the staff gets a new video message from me
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Motivational messages
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Success stories that have happened so far
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Reminders of what they can do
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In person events
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Unique challenge rewards
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Often the HR team is just too stretched out to invest time in this.
With a slight slight tweak with most of the extra work from my side, we can turn it into something special.
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Let me help make these internal campaigns shine!​​​​​​​​