What is it?

During the month of January, I collect (and encourage others) to collect energy cans that are thrown on the ground as trash.

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The intent behind it is to raise awareness for the number of energy drinks I see littered on the ground in the Netherlands. Like many countries, we still don't have a deposit system on aluminium drink cans. Why is that? UPDATE: the system is now coming to NL at the end of 2022.. yay!)

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And specific for energy drinks, how is it possible that something that gives you energy, doesn't give you enough energy to put it in the bin?!!

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I did EnergyCanuary for the first time in Jan 2020 and due to encouragement, and enthusiasm from others, I am repeating it in 2021.

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How do you participate?

Easy! Just use Instagram (or other platforms) to raise awareness about the issue, using the hashtag #energycanuary during January. Easy peasy lemon squeezy!

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To give you some inspiration, look at the #energycanuary hashtag on Instagram

Here are some ideas

• The most obvious one is to pick up an energy drink and put it in the bin - and then post about it!

• If you are a keen plogger/litter collector then maybe count how many you find during the month (last year I picked up over 600)

• If you don't find any, then post about that too!! Why didn't you? Maybe because you have a can deposit system - that is great info as it shows how it works!

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